our founder Emmy thought after years of searching in vain for flattering yet comfy vintage style clothes. She’d been looking for garments that not only matched her curvy figure but could handle the ever-changing Swedish weather as well. The year was 2010. Using her skills from Copenhagen Academy of Fashion Design, Emmy started sketching and followed her dream to build a business.
Out of the sketch book came classy looks of times gone by sprinkled with modern necessities (like pockets). From the start, Emmy’s designs were created with all body shapes and ages in mind - because vintage style has no size.
Today, Emmy Designs are worn and loved by women all over the world. We aim to create new favorite garments that last and make you come back for more. All patterns are still hand-drafted by our design team in-house, and we put huge effort into every detail of the creation process. Fit, style and quality should always be on top, just like in "the good old days"!
At Emmy Design we’re ever so passionate about vintage fashion and are constantly inspired by looks of the early 20th century. Most of our designs are influenced by styles ranging from Edwardian times to the rockin’ 1950’s. Some are even replicas of true vintage pieces! We also appreciate the creativity of today’s vintage fashion community and find inspiration among our customers’ personal style.
Beauty knows no limits and our designs won’t either! We’re constantly working on making emmy an even more inclusive brand and are proud to offer a size range of XS to 3XL. We adore fashion but are painfully aware of the industry’s impact on our precious planet. By creating garments in timeless styles and of high quality we aim to give them a long life, free from short-lived fashion trends - thereby contributing to a slower fashion industry. To avoid wasteful mass production and fabric waste, all our garments are made in exclusive small-scale collections. In short, Emmy Designs are made with care to be worn by all types of bodies for lots of years to come!
OUR FOUNDER, CEO AND HEAD OF DESIGN
Every single one of our designs start as an idea in the head of our designer, Emmy.
We personally select top-notch European materials and then Emmy starts sketching. A lot. By hand.
Our pattern making is also done in house, by Smilla’s hands and isn’t considered done until everything fits just right. We take pride in these time consuming stages of the creation process, as we know it’s totally worth it in the end!
HEAD OF FINANCE, CO-OWNER AND SISTER
Emmy's sister Lisa joined the company in 2016 and has had many hats since then. But her main hats are as co-owner and within the finance and administration fields.
We'll introduce you to the rest of the ladies shortly...